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Project 1 - 針對(duì)巧克力產(chǎn)品的消費(fèi)者調(diào)查
樣本量：500（該產(chǎn)品使用者）
特殊需求：每個(gè)受訪者接受25分鐘的訪問(wèn)
入戶訪問(wèn)
定點(diǎn)攔截訪問(wèn)
電話訪問(wèn)（保證一定手機(jī)使用率）
線上平臺(tái)
Project 2 - 關(guān)于洗衣粉的持續(xù)跟蹤調(diào)查
樣本量：1000（全職太太）
特殊需求：每周50名受訪者，持續(xù)20周。每個(gè)受訪者接受20分鐘的訪問(wèn)
入戶訪問(wèn)
定點(diǎn)攔截訪問(wèn)
電話訪問(wèn)（保證一定手機(jī)使用率）
線上平臺(tái)
Project 3 - 電腦輔助的廣告投放測(cè)試
樣本量：100（該產(chǎn)品使用者）
特殊需求：每個(gè)受訪者接受10分鐘的訪問(wèn)
電腦輔助的定點(diǎn)攔截訪問(wèn)
線上平臺(tái)
Project 4 – 關(guān)于金融服務(wù)行業(yè)的座談會(huì)
4個(gè)由指定金融行業(yè)用戶組成的討論組
面對(duì)面線下座談會(huì)
線上視頻座談會(huì)
Project 5 – 在線研究社區(qū)
該項(xiàng)目需要考慮兩個(gè)部分的報(bào)價(jià)，一個(gè)長(zhǎng)期社區(qū)、一個(gè)短期社區(qū)。這個(gè)在線社區(qū)中將會(huì)使用當(dāng)?shù)卣Z(yǔ)言進(jìn)行訪問(wèn)，無(wú)需考慮翻譯的費(fèi)用。
長(zhǎng)期社區(qū):
一個(gè)持續(xù)12個(gè)月的基礎(chǔ)研究社區(qū)，將從客戶的零售鏈數(shù)據(jù)庫(kù)中選擇4000名顧客。包括以下項(xiàng)目：
客戶品牌
客戶將作為觀察者登陸社區(qū)
每周的趣味小投票
在線討論
12個(gè)定性研究項(xiàng)目，4個(gè)在線定量研究項(xiàng)目
每周定期更新報(bào)告，增加短小的陳述以及表格
訪問(wèn)可以采用電話或者網(wǎng)絡(luò)的方式
客戶將會(huì)提供小禮品送給受訪者
短期社區(qū):
一個(gè)持續(xù)6個(gè)周的基礎(chǔ)研究社區(qū)，將從客戶的零售鏈數(shù)據(jù)庫(kù)中選擇200名顧客。包括以下項(xiàng)目：
客戶品牌
客戶將作為觀察者登陸社區(qū)
每周的趣味小投票
在線討論
4個(gè)定性研究項(xiàng)目，4個(gè)在線定量研究項(xiàng)目
每周定期更新報(bào)告，增加短小的陳述以及表格
訪問(wèn)可以采用電話或者網(wǎng)絡(luò)的方式
客戶將會(huì)提供小禮品送給受訪者
Project 6 – 關(guān)于IT硬件的B to B研究
樣本量：200（負(fù)責(zé)IT硬件采購(gòu)的高管）
特殊需求：每個(gè)受訪者接受15分鐘的訪問(wèn)
電話訪問(wèn)
在線訪問(wèn)
該項(xiàng)目要求代理公司自行尋找部分電話或線上受訪者。
Project 7 – 手機(jī)用戶滿意度調(diào)查
樣本量：200（智能手機(jī)擁有者）
特殊需求：該項(xiàng)調(diào)查使用智能手機(jī)進(jìn)行，5分鐘之內(nèi)在線完成。
商務(wù)費(fèi)用：需要明確平均每天客戶需要支付的初、中、高級(jí)研究員的研究費(fèi)用，以及合同之外的項(xiàng)目陳述的報(bào)價(jià)。
ESOMARGLOBAL PRICES STUDY 2014
PROFORMAPROJECT SPECIFICATIONS
This document outlines specifications for seven ad hocsurveys for which quotations are requested.
SUMMARY
Project 1 - A usageand attitude survey on a chocolate confectionery product
Sample: a quota sample of 500 regular users of theproduct.
Quotations are requested for a 25 minute interview:
- Face-to-faceinterviews in home
- Face-to-faceinterviews at central locations in urban areas
- Telephoneinterviewing (with the correct proportion being via mobile)
- onlineaccess panel
Project 2 - Atracking study on washing powders
Sample: a quota sample of 1,000 with housewives; 50interviews for each of 20 consecutive weeks (50 x 20).
Quotations are requested for 20 minute interviews:
- Face-to-faceinterviews in home
- Face-to-faceinterviews at central locations in urban areas
- Telephoneinterviewing (with the correct proportion being via mobile)
- onlineaccess panel
Project 3 - Acomputer assisted advertising pre-test
Sample: three matched quota samples of 100 adults whoare regular users of the product. 10 minute interviews:
- Computerassisted at central locations in urban areas
- onlineaccess panel
Project 4 – Groupdiscussions on common finance/banking services
Four group discussions amongregular users of certain specified common finance/banking services.
- In-persongroup discussions
- onlinefocus group discussions
Project 5 – ResearchCommunity
This project calls for twoquotes, a short term community and long term one. Please quote for one or both.The community will be conducted in a local language and there will be notranslations required.
Long term:
A private research community, tolast 12 months, of 4000 customers of a national retail chain, drawn from theclient’s database. Included in the project are:
- Clientbranding
- Clientlogins to act as observers
- Weeklyfun polls
- On-goinguser generated discussions
- 12 surveys and 4 onlinequalitative research projects
- Weekly updat reportand telephone call, plus a short presentation and tables for each of thesurveys and qualitative projects
- Meetingswill be via telephone or webinar as appropriate
- Incentivesprovided by client and administered by the agency
Short term:
A private research community, tolast 6 weeks, of 200 customers of a national retail chain, drawn from theclient’s database. Included in the project are:
- Clientbranding
- Clientlogins to act as observers
- Weeklyfun polls
- On-goinguser generated discussions
- 4 surveys and 4 onlinequalitative research projects
- Weekly updat reportand telephone call, plus a short presentation and tables for each of thesurveys and qualitative projects
- Meetingswill be via telephone or webinar as appropriate
- Incentivesprovided by client and administered by the agency
Project 6 – Businessto business survey on IT hardware
Sample: 200 executives responsible for authorising IThardware acquisitions from a sample list of 2,000, including telephone numbersand e-mail addresses, supplied by client. Interview lasts 15 minutes.
- Telephoneinterviewing
- online interviewing
The project also asks for telephone and online interviewingquotes based on the agency having to find their own sample.
Project 7 – Mobilecustomer satisfaction study
Sample: 200 owners of smartphones. Email addressessupplied by client. The research is conducted as a 5 minute online survey,completed on the smartphones.
Commercial tariffs- How much clients are charged per day for time spentworking by junior, mid-ranking and senior researchers. Also commercial ratesfor an uncontracted presentation.